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Pricing is a key element in your business and marketing strategy that is affected by and impacts your product design, channel, and promotional activities. Before setting price, imaging and document technology vendors need to answer a variety of critical questions, including:
Answering these questions and properly setting pricing requires objective research and analysis. Your pricing strategy shouldn’t come from the factory or from your dealer/sales organization, though they provide important input. InfoTrends has the skills and industry knowledge to help you establish an effective pricing plan. Our consultants can conduct the necessary research and analysis to:
InfoTrends specializes in working with document and imaging technology vendors to develop pricing strategies. We will provide you with specific recommendations based on objective, in-depth research and our extensive industry experience. We will factor in the market realities and your business goals to come up with an optimal pricing strategy. Contact InfoTrends to discuss how we can help you develop a more effective pricing strategy |