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For product-focused companies, establishing the most appropriate distribution strategies is a major key to success, defined as maximizing sales and profits. Unfortunately, many of these companies often fail to establish or maintain the most effective distribution strategies. Problems that we have identified include:
To be fair, there can be sound reasons for these perceived weaknesses. More typically, however, they are due to failings such as simple inertia, lack of understanding of the ultimate customers and their preferences, or a failure to acknowledge the importance of a distribution strategy and invest sufficient resources in understanding it. “Now” is absolutely NOT the time to blindly continue the status quo with your distribution strategies. The Internet is creating sea-changes in terms of traditional manufacturer-distributor relations. It has seen significant waves of disintermediation in multiple product lines, and can facilitate cost-effective broadening of distribution channels. Meanwhile, improvements in supply chain management technologies must also be factored into choice of distribution partners. InfoTrends can help your company improve its distribution strategies by:
Contact InfoTrends to discuss how we can we help you better understand and improve your distribution strategies. |