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Customer satisfaction and loyalty are critical elements of long-term business growth and profitability. For mature segments of the imaging and document technology industries, customer satisfaction is particularly important because of limited new growth prospects. Nevertheless, higher customer satisfaction and loyalty can have a much broader impact on your business by enabling you to:
In many cases customer satisfaction and loyalty are not simply based on how well your product performs. Customers tend to have a more holistic view of their experience and what satisfies them. As part of our customer satisfaction research, InfoTrends can work with you to identify the key components driving customer loyalty, including:
InfoTrends specializes in working with document and imaging technology vendors to assess customer satisfaction and loyalty. We can help you develop systematic changes that will lead to improvements in customer satisfaction and loyalty. More importantly, we can help you prioritize your initiatives, measure their impact, and provide objective feedback on your progress. Contact InfoTrends to discuss how we can help you assess and improve your customer satisfaction and loyalty. |