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Business Process Analysis

Definition: a business process is a group of logically related activities that gathers inputs and transforms them to create outputs that deliver customer value.

Of the five million active firms identified by the U.S. government, only 7,865 are truly large (1,000 to 9,999 employees), while only 930 are enterprise-level companies and organizations (10,000 or more employees). Nevertheless, these approximately 9,000 firms – less than 2/10ths of 1% of total firms – account for 45% of all private-sector employment and over 62% of total private-sector revenues.

These “elite” targets are increasingly taking more holistic approaches to their purchases of products and services. They’re no longer interested just in “speeds and feeds,” but are looking for solutions tied to improvements in their key business processes. Understanding your customers’ business processes and mapping your offerings to process improvements will be an increasingly important key to success as time goes on.

InfoTrends can help you:

• Learn the overall language and structure of the world of business processes.
• Identify and understand the key business processes and process-change drivers for specific target segments.
• Identify key pain points and recommend needed solutions.
• Map your existing products and services to particular horizontal or vertical
  business processes.
• Identify potential technology partners who can help you turn your offerings from standalone products and services into solutions that improve core business processes.

We can help you map your existing offerings to business processes and solution-based marketing, or we can analyze business processes in your customer segments. We can provide the level of engagement that best fits your needs and budget, from detailed tutorials on business processes, through analysis and recommendations based on our existing in-depth knowledge, on to primary research utilizing structured surveys, in-depth interviews, and even lengthy on-site engagements.

Contact InfoTrends to discuss how we can we help you understand and profit from business process analysis.