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(Weymouth, MA) June 29, 2009. . .For print service providers, having an effective strategic marketing plan has never been more important. To achieve success in trying times such as these, PSPs must position their businesses as providing a solution to the problems their customers are facing. To do this, they must employ a strategy that uses the right techniques to convey the right message to the right group of people. The marketing efforts of today’s print service providers are typically limited to sales tools (brochures), an occasional tradeshow, and the company Web site. Print providers are notorious for complaining about business and the inability of their sales people to deliver results, but the majority are not taking the necessary steps to be proactive at developing a strategic marketing plan to drive their business. To execute the kind of marketing campaign that can breathe new life into a company, several elements must come together:
InfoTrends has released a new report entitled Developing a Strategic Marketing Plan…The First Step that provides a “how to” perspective on building a strategic marketing plan and includes case histories from digital service providers that are evolving marketing strategies. The report covers:
Developing a Strategic Marketing Plan…The First Step offers a guide for developing an effective marketing plan that will garner powerful results for your company. To purchase this report, visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to |