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(Weymouth, MA) December 19, 2006… According to a new InfoTrends study, retail photo printing solutions are continuing to gain traction as digital cameras are becoming more mainstream and owners are becoming further acquainted with their printing options. While camera owners continue to use multiple sources for prints, many are printing most often in-store. In fact, the percentage of consumers that primarily print their photos at retail increased by 20% over last year. This growth is likely to continue as a result of falling print prices and an increasing number of photo kiosk input and print stations. “At this point, photo kiosk input stations and net-to-retail continue to have the most potential for growth because they are still relatively new and are becoming more widely available,” commented Ann Morris, a research analyst at InfoTrends. “More retailers are offering not only net-to-retail services, but also one-hour processing using net-to-retail. This is definitely an attempt to deliver the convenience factor to consumers, something that the respondents to our consumer survey reiterated as being important.” Interest in printing to a retail photo lab varied by demographic in the survey. Placing orders over-the-counter with the assistance of store personnel and placing orders using a photo kiosk input terminal were the most popular retail photo printing options overall. The newest opportunity on the horizon for retail photofinishers is photo merchandise. A significant percentage of survey respondents who had ordered a photo gift in the past year ordered it over-the-counter at a retail store. “Educating mainstream consumers on how simple and fast it can be to order photo merchandise at a photo kiosk input terminal or over-the-counter at a retail store with the assistance of store personnel will be essential in driving the growth of this profitable category,” commented Ms. Morris. InfoTrends’ study, 2006 U.S. Photo Kiosk and Retail Digital Photofinishing End-User Study Analysis, analyzes various trends in the digital photo printing arena including the printing habits of digital camera owners, their preferred printing locations, and their typical print volumes. It also provides an outlook for photo printing behavior at retail. It is accompanied by two separate sets of data tabulations. The complete study is available immediately to clients of InfoTrends’ Photo Printing Trends Service. For more information or to make a purchase, visit our online store or contact Matt O’Keefe at , ext. 115 or . InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2006 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . Matthew O'Keefe |
