Publication Date: September 2010

Introduction

The recent economic turmoil has accelerated changes in the printing industry. Print service providers are transforming their business models to adapt to a changing economy and capitalize on transforming media dynamics. Succeeding in today’s market requires an understanding of new technology, revised sales strategies, automated workflows, and new skill sets.

To address these challenges service providers are looking for best-in-class business development and professional services offerings that help maximize their investment in digital printing equipment by improving efficiency and driving revenue growth. This opens a new opportunity for various suppliers in the industry to provide a new level of services for their customers.

This study will explore satisfaction levels, expectations, preferences, and spending across two key service areas:

Business Development: A variety of services surrounding training and education for marketing, sales, and go-to-market strategies focused on driving revenue growth.

Professional Services: A variety of services surrounding workflow integration and optimization, application development, and advanced training on software and solutions.

Project Objectives

This study will be focused on understanding:

• Business, marketing, and technology priorities for the next 12 months
• Weaknesses in existing skill sets and future plans for staffing and employee development
• Training, workflow services, and application development needs
• Preferred sources of information for trends, technology, and market intelligence
• Preferred method of payment (separate, bundled, service agreement)
• Perceived value and usage of professional services
• Current and future spending expectations
• Unique requirements for specific application areas (labels, photo, commercial print)
• Compare business development and professional service offerings on the market today
• Current market size and 2-5 year potential for business development & professional services

Analysis & Project Deliverables

InfoTrends’ professional staff will perform extensive analysis of the desk research, one-on-one interviews, and structured surveys to develop an understanding of the opportunities and issues surrounding business development and professional services. Clients will receive a combination of reports, presentation materials, and data for use by senior management, product managers and planners, business development consultants, marketing executives and managers, and sales staff.

These materials will include:

• An executive summary that addresses key issues and presents findings and salient recommendations
• A detailed written report with text, charts, tables, and graphs that presents the detailed findings of the research, including case studies as described above
• A set of presentation-style overheads to assist subscribers with their internal communication of the objectives, findings, and recommendations
• A data book containing details generated by the structured surveys for use by the subscribers in further analysis and segmentation.
  - Early subscribers have the option of receiving a customized data book providing a data cut that shows how their customer base compares to the market as a whole

Getting Started

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 781 616 2100 ext. 123 or via e-mail at scott_phinney@infotrends.com. Early subscriber discounts are available until May 28, 2010.